Alphabet/Google Becoming AI Centric to Secure Foothold & Dominate Digital User Experience

High-tech companies have invested heavily in technologies that generate large amounts of income, and with increasingly rapid advances in technology, these companies need to invest even more in order to protect their rich income streams. Alphabet, the parent company of Google, is a good example of a company that is moving further and further into the future. Search engines and advertising are the cornerstones of Google’s revenue, and they want them to keep flowing, which is why Google / Alphabet has identified several areas that they see as important for securing a high income future. for themselves and their investors. Alphabet has disseminated projects and initiatives to Google and its other entities, and many of these initiatives highlight the important role of AI in their future and, by extension, in our future as well.

At the heart of their strategy is the idea of ​​being AI-centric. With this approach, they plan to retain a leading role in their core business (research and advertising), as well as delve into areas where they see opportunities for improvement or disruption using an AI approach. . Here’s a quick look at some of the new areas that Google / Alphabet hopes to fully capitalize on in the future.

  • Cloud computing services: Google wants to increase its share of the cloud market. They currently rank third, after Amazon and Microsoft, but have expanded their presence through a number of strategic investments, acquisitions and internal initiatives, to better compete with their rivals in this area. Currently, Google’s cloud business is growing at a faster rate than the competition. The products and services to watch are G Suite, a new chip called EDGE TPU that can perform machine learning processes on IoT devices, and they have cloud-supported blockchain projects underway. road with strategic partners. An important aspect of cloud computing is security, and this is also a new area of ​​interest for Google. Since January 2018, Google has created Chronicle to become the arm of cybersecurity and work towards the establishment of a “digital immune system”. Businesses generate more and more information every day and will need more complex computers and incremental IT infrastructure. Google believes this can be handled by the AI ​​machine learning capabilities they are developing.
  • Transport and logistics: Google / Alphabet anticipate opportunities for further disruption in this sector. Investments include LIME, a scooter company, as well as UBER, LYFT and a few other tele-assistance services. This sector also includes autonomous vehicles, causing serious disruption in the trucking industry, as well as people moving vehicles. Alphabet has its commercial branch WAYMO, and the number of kilometers traveled by autonomous vehicle is the highest in the world (8 million kilometers). WAYMO has announced plans to use semi-autonomous trucks to move freight to its data centers in Atlanta. Google’s drone delivery company Project Wing has become an independent company under Alphabet and has made some drone deliveries to Australia. Products and services like these all use AI technologies that Google / Alphabet are rapidly developing.
  • Emerging Markets: Google continues to expand in India and Southeast Asia, two regions experiencing rapid growth in Internet use. Google helped fund an Indonesian ridesharing giant called GO-JEK, which is similar to UBER, but also provides food delivery services and a mobile payment platform. In India, Google has invested in a platform for personal concierge and delivery services, and TEZ, a free mobile wallet that allows users to make payments directly from their bank account. All of this is a big part of Google’s attempt to become an integral part of commerce in India. Despite historic setbacks and tensions, Google is also focusing on China, making more investments there, such as com, China’s second-largest e-commerce platform, and Chushou, a games company based. in China.
  • Health care: Alphabet intends to advance healthcare efficiency through better data processing using AI. Alphabet’s life sciences subsidiary, VERILY, focuses on disease detection, a critical part of effective healthcare. Google is leveraging its AI capabilities to improve health data management, and its AI-focused subsidiary, DeepMind, has an app called “STREAMS” that helps detect kidney damage based on lab results, so that doctors can be alerted quickly via the mobile application and quickly escalate urgent cases.

AI is essential for Alphabet’s long-term prospects, as it is the common thread running through research and advertising, cloud computing, autonomous driving, healthcare and many other activities of the company. business. This includes the exploding market for digital assistants and smart home products. Consumers can already choose from big competitors, like Apple (SIRI) and Amazon (Alexa). Google wants to win this market and all the other markets it is looking into. We see that Google / Alphabet is at the forefront of AI technology, making more and more investments to protect and expand its revenue streams. Many other industries will be affected by developments in AI, and many will be affected in ways we have not yet imagined. The scale and pace of technological change will continue to increase. Let Crypto Trend be your guide for the future, as we continue to identify technology investment opportunities that can lead to financial success.

Stay tuned!

Source by Martin Straith

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